Funtastic
Novelties, Inc.
Fun
Shop Tips
EQUIPMENT – THE IDEAL FUN SHOP
Display
Cases
Cases
are available in 48”, 60” and 70” lengths.
Display
cases have two adjustable glass shelves.
Fluorescent
lights
Mirrored
doors
Locks
to secure products
Slatwall Panels*
4’
high by 8’ wide with horizontal grooves spaced every 3” apart.
Low-pressure
melamine
White
almond or light grey
Metal
inserts
DISPLAY
CASES AND SLATWALL PANELS can be purchased at www.storefixtures2000.com.
Acrylic**
Clear
trays to put product in the display case
Clear
bins, shelves and metal hooks to display product on the slatwall panels
Lighting Fixtures
One
of the most important elements of visual merchandising is the proper use of
lighting to highlight merchandise and displays.
Track
lighting enhances color, and vivid color sells merchandise. Track lighting can
be used for perimeter lighting – illuminating wall displays.
Track lighting can also be used as accent lighting - highlighting
specific merchandise, adding excitement, and drawing attention to your
merchandise.
Ambient
lighting is the general lighting of the facility, which in many cases is
fluorescent lighting.
*Slatwall
is the most popular wall system to display merchandise and maximize total use
of space. Slatwall panels and
accessories allow complete versatility to display merchandise anywhere on the
panel. Visually, the look of
slatwall is very eye appealing, giving a clean, streamlined look.
Slatwall accessories fit in the grooves anywhere on the panel, allowing
you to set up displays in many different ways.
**Clear
acrylic trays, bins and shelves offer a clean look with the greatest appeal for
your products. These displays help
you sell more merchandise, and are excellent for many accessory items including
jewelry.
GENERAL DISPLAY TIPS –
Your
Fun Shop should be the brightest lit area in your facility.
The
area should be free from any visual distractions.
The
product is the only thing that should stand out.
Keep
the counter and wall free of clutter.
Assign
an employee the task of keeping the Fun Shop area clean and neat.
Clean
trays and display case glass.
Keep
trays and bins ½ to ¾ full.
Straighten
up the slatwall items.
Make
a list of products that need to be ordered.
Switch
products location frequently, which will attract new interest and make it
appear as if you have gotten new items.
Move
items around on the same shelf.
Place
items in a different sized acrylic tray on a different shelf.
Move
items from slatwall panel to display case.
DISPLAY
CASE TIPS –
-
Always keep Basic Items in stock.
Don’t assume that just because an item has been around forever, the kids would
rather buy a new item. The reason
they are still around is they continue to sell well.
Remember these products are all new to a five-year-old!
-
Display price and ticket value cards on both the front and backs of each
acrylic tray so both the customer and the employee working the shop can easily
see the price.
-
Occasionally, you will have a slow moving item or just a few left of an item
you no longer want to carry. They
won’t sell if they are mixed together in one tray.
Instead:
Mix
them into your candy crane machine
Make
up grab bags, which you can sell cheaply.
Give
away as prizes for games.
-
When you determine the place each product will have on the shelf, remember to
put items with color next to a colorless item to enhance eye appeal.
Do not place two or three colorless items together as this will create a
visually dead area.
-
Some items will come in a sturdy, colorful self-display box.
-
Use the self-display boxes to add color to the case and to break up the
monotony of having one tray after another.
-
Large boxes may be put sideways on the end of the display case with the folded
lid pushed up through the gap in the shelf.
SLATWALL DISPLAY TIPS –
·
On each 4” hook, hang two or three display cards and 4 – 6 each of
the single items.
·
You can put an item both on the slatwall and in a display tray in the showcase
·
When a card begins to look used, you may want to put the rest in an acrylic
tray
This leaves a fresh card showing and you can pull from the showcase
·
To display the inflates properly, blow up at least one of each inflate and hang
them either 4” hooks at the top and bottom of the slatwall or from the ceiling
with fish line.
Tip: Liven up inflate sales
by giving one to an employee to play with!
Funtastic
Novelties, Inc.â
800-348-0888
Orders * 260-482-1566 Fax
www.funtasticnovelties.com
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